Why use the MSG Platform, when there are plenty of alternatives?

One of our lovely clients recently asked a member of our team the above question and we just loved it. We are going to touch on just some of the reasons which inspire the “WHY”, of using the MSG platform!

A managed solution

Many event platforms require, you, the user to set up the system yourself. This can range from the design layout, up to the organisation of your registration system. All of these elements are not something you want to leave to chance, especially if you’re expecting 10,000 delegates to hit your registration tomorrow morning!

With the MSG virtual & Hybrid event platform you get the best of both worlds, a dedicated project manager to ensure all aspects of your event platform will work correctly, but, if you like to do things yourself, you can still do so on the client dashboard! - And if you get stuck, no need to raise a support ticket, just call your project manager!

Customisation - Your platform, your way

The term white label gets thrown around readily in the online events world, but are these virtual and hybrid event platforms truly white label!? Well, we at MSG would argue that the MSG platform is truly white label.

We believe that if you’re paying to use a system to host your events on, then it should be yours - Or at least it should feel that way! Thats why if you choose an MSG platform, you can request to not see any “MSG” anywhere!

An extension of your brand, on your domain, or even a sub domain of your actual website - It doesn’t come much more integrated than that!

Your delegates will more than likely not be aware that they are on an event “platform”.

Built by developers, designed by event professionals

Experience ranks highly in the event industry, from delegate management, technical expertise and right up to just understanding that the session before lunch, is just going to run over time! This is no different when it comes to event platforms.

The MSG platform has been engineered for simplicity, we get that some delegates struggle with tech (Simple user interface), some attendees need that little bit of extra engagement (Gamification) and some just need a nudge through the conference doors! (Auto-redirect to live stream)

So we believe, choosing an event platform with real life event industry experience, is a real step in the right direction of event success!

Keep your event platform - Forever!

So you have chosen your event platform provider, you have put your heart and soul into making it everything you wanted and more. The event begins, the event happens and everyone is happy…

What are we supposed to do now? Throw the platform in the bin and start again next year? One great feature of the MSG platform, is that you can licence it for as long as you would like! The option to host a platform, all year round with various support packages included!

We will not tie you in either, let us know when you’ve had enough and we can deactivate your platform - Don’t forget to export your analytics!

Hybrid event ready - at no additional cost

We hate the word “OR”

“Should we have a virtual or hybrid event?” We would switch this up and say, do both! Adding a hybrid aspect to any event offers huge benefits at little cost!

Fortunately, the hybrid view on the MSG platform comes built in. So if you decide to do both (Go hybrid) rest assured, we’ve got you covered!

Event production at your fingertips

As well as virtual and hybrid event platforms , the in-house team have years of experience in the event industry. We are well versed in producing professional broadcasts, live streams and conferences for large global organisations.

Combining the event platform with the in-house live production team is really a winning combination.

One production meeting to discuss platform and production, is a real time saver!

Reliable… It just works!

Not really much to say here, as we feel this one is a given… But we have a 100% success rate with all events the platform and production team have delivered. Having facilitated 100’s of livestreams to thousands of delegates since inception, it is safe to say, we are very proud to recommend the MSG platform to everyone and anyone!

To conclude…

There are many virtual and hybrid event platforms on the market, all offering various levels of features and service. Hopefully, the above has given you a small insight in to “Why” us… If you are interested in learning more, check out the demo https://clientshowroom.live or better yet, feel free to get in touch.


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FAO Event Organisers: What can you do with your own Platform?